Recognizing the necessity for an organized, research-based strategy to SEO that takes into account a wide range of ranking variables is crucial as you move ahead through 2022. In this blog post, you’ll learn about five factors that will be essential in the coming year.

Last September 2021, Google had an 87 percent market share. Google is a recognized market leader because of this. A comprehensive strategy will also have an effect on the rankings held by secondary search engines such as Bing, Yahoo, DuckDuckGo, Ecosia, and others. This is because secondary search engines put less weight on certain factors than primary search engines do.

1. Expertise, Authority, and Trust (EAT)

Expertise, Authority, and Trust (together referred to as “EAT”) are three ranking variables that in combination assess a website’s content quality. EAT is listed as one of the most important ranking factors in the well-respected SEO Periodic Table published by Search Engine Land, which is also included in Google’s Search Quality Rater Guidelines.

The BERT (2019) and MUM (2021) improvements from Google demonstrate the company’s dedication to provide people with highly relevant content based on sparse keyword data. Businesses who focus on maximizing EAT elements, like Currier Marketing Agency, are in the best position to satisfy Google’s requirements for content quality. 

2. Core Web Vitals

Google’s “page experience change,” which is expected to have an impact well into and after 2022, is one of the most major algorithm improvements of 2021. Google stated that it would complete integrating page experience ranking signals to desktop sites by February 2022.

Google characterizes the update as “Page experience is a set of signals that quantify how users perceive the experience of engaging with a web page beyond its sheer information value.”.

The three “Core Web Vitals” of the user experience—greatest contentful paint, first input latency, and cumulative layout change—in addition to a couple other components—are the main emphasis of the improvement. If these on-site components are taken into account, user experience will be maximized beyond EAT-based ranking criteria.

3. Link Building and Citations

One of Google’s oldest and most essential methods of developing a site’s reputation is link building, which is still an important ranking component. Citations are the local businesses’ equivalents to links.

There are no indications that link building will cease to be a vital part of SEO strategies in 2022. When taking an active approach toward link-building (which will often take the form of outreach), three criteria are important:

• Quality: Those from reliable, high-quality websites are given significantly more weight than links from inferior sources.

• Quantity: In general, you want to build as many linkages as you can.

• Anchor text: Build a diverse and pertinent anchor text profile as your primary goal.

Conclusion

It is easy to fall victim to the misconception that there are no constants in SEO. But in reality, ranking variables shift much more incrementally than many firms believe.

The fundamental principles of user-centered site design, high-quality content, and citation-based trust haven’t changed much since Google began operating online.

This is something you must keep in mind when you create your SEO strategy. The long-term success – in 2022 and beyond – will be ensured by carefully established groundwork that prioritizes user experience above all else, even if specific technology requirements change.